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Prime Protect plants and maintains a native tree in the Mata Atlantica forest (Atlantic Forest) recomposition area for each pair purchased sunglasses, assigning the plantation to the customer and informing them of the location, species, and development of their respective trees in reports sent a few days after confirmation of the purchase.
The forest recovery process of Prime Protect's tree planting area is directly monitored by the Brazilian Forest Institute - IBF. The rural residents of the region are hired to do the planting, with technical support from the IBF.
For two years, the technicians maintain the plantation (control of invasive species, fight pests, replant if necessary) to ensure the effectiveness of recovery. After two years, the recomposition is monitored annually to ensure not only the visual recovery of the landscape, but also the reconstruction of ecological processes that maintain the plant dynamics, so that the restored area is sustainable over time and fulfills its role of neutralizing and offsetting carbon emissions while conserving local biodiversity.
Each forest recomposition seeks to use seedlings with the largest possible diversity of native species in the region. The species assigned to the customer is determined a few days after confirmation of purchase, and will be one of the native species in the region. Native forests are planted in accordance with scientifically-based guidelines, such as Resolution SMA-030 of May 14, 2009, which directs voluntary forest restoration projects to offset greenhouse gas emissions.
The assessment and monitoring of areas under restoration encompass broader aspects than just the physiognomic assessment required by the relevant environmental agencies.
The IBF technicians audit seeks to:
1. Ensure the planting of the area;
2. Ensure the community of implanted native species: richness, diversity, coverage, height, mortality, presence of exotic species and phytogeographic coherence.
The offsetting of CO 2 emissions through tree planting aims to contribute to the environment by restoring degraded areas, conserving biodiversity, protecting water resources and fighting global warming.